A face serum can target specific skin concerns such as dullness, uneven skin tone, and pigmentation. Ingredients like niacinamide and Vitamin C are commonly used in skincare products to support brighter and more even-looking skin.
A good moisturizer helps maintain your skin’s natural moisture and keeps it soft and smooth. People with dry skin should look for hydrating ingredients such as Vitamin E, hyaluronic acid, and ceramides.